| Type | Record label / criminal-adjacent business |
|---|---|
| Base of operations | Vice City |
| Known members | Dre'Quan Priest (label boss), Boobie Ike (backer), Real Dimez — Bae-Luxe and Roxy (signed act) |
| First shown | GTA VI Trailer 2 and rockstargames.com/VI character pages (May 2025) |
| Status | Officially introduced |
Only Raw Records is the one organization in Grand Theft Auto VI that Rockstar has named, staffed, and given a business model — all through the official character pages published in May 2025. The label is run by Dre'Quan Priest, a self-described hustler rather than gangster who got his start booking acts at Boobie Ike's strip club, and it's bankrolled through Boobie's wider empire. Its marquee signing is Real Dimez, the rap duo of Bae-Luxe and Roxy, who Rockstar says are hoping lightning can strike twice after an early hit with an artist called DWNPLY.
What makes Only Raw more than set dressing is how openly Rockstar ties the label to Vice City's criminal economy. In Trailer 2, Boobie sums up the arrangement in one line: the club money pays for the studio, and the drug money pays for it all. Video Games Chronicle's coverage of the character reveal highlighted exactly this blend — a legitimate-looking label sitting on top of street money, with every named figure connected to it carrying a foot in both worlds.
Per Rockstar's bios, the label is at a turning point when the story begins: signing Real Dimez means Dre'Quan's days booking acts into Boobie's club may be numbered as he chases the wider Vice City music scene. Whether the label's rise intersects with Jason and Lucia's crime spree is not something Rockstar has confirmed.
Music-industry fronts are a recurring GTA institution — Madd Dogg's crumbling rap empire in San Andreas and Gay Tony's club kingdom in GTA IV's The Ballad of Gay Tony both played the same note of entertainment business as laundered street money. Only Raw Records looks like GTA VI's version, updated for the streaming-and-social-media era its artists openly work.
Links
- Official Dre'Quan Priest page (Rockstar Games)
- Official Real Dimez page (Rockstar Games)
- VGC: GTA 6's cast of characters revealed
Related
Sources
- https://www.rockstargames.com/VI/drequan
- https://www.rockstargames.com/VI/boobie
- https://www.rockstargames.com/VI/dimez
- https://www.videogameschronicle.com/news/gta-6s-cast-of-characters-revealed-including-a-conspiracy-theorist-and-strip-club-gangster/
Updated 2026-07-15